Rubber Chicken
A friend has just given me a rubber chicken. I now have two and my day is a little brighter. This gift brought back thoughts of presentations I do for breakfast clubs and business groups. My original rubber chicken was a prop which I used when talking about ways of increasing sales.
The point is that most people see chicken as a commodity and will buy from whichever business has the lowest price. There are ways of moving away from being a commodity and increasing sales. The same people that are buying from the store that has chicken on sale think nothing of paying $20.00 for a cook book or $100.00 for a cooking class in an effort to learn ways of preparing chicken. The consumer is paying for information.
This also applies to computer software. People often pay more for training on using software than they pay for the actual program. In my case I saw the software as "free" because I bought a software "suite" mainly for the word processor and got other things included. I spent $150 for the class to learn to use the spreadsheet software and $200 to learn how to do presentation. Look for ways to include instruction when consumers purchase from you. People place value on this information. If they know how to use something it might also lead them to buy more. How many home improvement retailers offer how-to seminars?
Stay tuned for Part 2 coming soon.
The point is that most people see chicken as a commodity and will buy from whichever business has the lowest price. There are ways of moving away from being a commodity and increasing sales. The same people that are buying from the store that has chicken on sale think nothing of paying $20.00 for a cook book or $100.00 for a cooking class in an effort to learn ways of preparing chicken. The consumer is paying for information.
This also applies to computer software. People often pay more for training on using software than they pay for the actual program. In my case I saw the software as "free" because I bought a software "suite" mainly for the word processor and got other things included. I spent $150 for the class to learn to use the spreadsheet software and $200 to learn how to do presentation. Look for ways to include instruction when consumers purchase from you. People place value on this information. If they know how to use something it might also lead them to buy more. How many home improvement retailers offer how-to seminars?
Stay tuned for Part 2 coming soon.
posted by billbergh at 11:06 AM
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