Maybe You Need Help

In my career as a marketer I've seen many small business owner that don't understand marketing and it's impact on their success. These owners have an area of expertise within their business. It might be production or operations. They recognize that they need to seek outside expertise in areas that are not their strengths such as finacial or legal but they leave the marketing to a junior. Business owners need to recognize that marketing is a key function and that it needs attention at a high level within the organization. It is also a worthwhile exercise to have someone with expertise from outside examine the marketing and make suggestions on improvements.